AWS offers both small and large companies a flexible, cost-effective and automatically scalable e-commerce solution for both online sales and retail.
The various e-commerce applications require an infrastructure that guarantees security, reliability and the ability to handle sudden or seasonal peaks in demand. In particular, the aspect of extraordinary peaks in demand must be taken into account, as this problem can be counteracted by Auto Scaling from AWS.
AWS makes it possible to neutralize high costs for investments in hardware and the associated administrative work, regardless of the size of your company.
Performance is an important component in the e-commerce sector, for example when it comes to the loading times of the website or web shop. Long loading times can cause a customer to leave the website or web shop before it is fully open, and potential customers are already lost. AWS offers various options to help you automatically adjust and monitor performance according to your needs.
AWS offers various e-commerce solutions based on the “pay-as-you-go” payment model, whereby the customer pays only for actual consumption and resources used. Due to cloud computing with AWS, large investments in infrastructure are no longer necessary and saved budget can be used in other projects or departments.
Security is one of the highest priorities in the e-commerce sector due to sensitive data, such as payment information. AWS is certified several times in the area of security.
AWS’s global infrastructure allows your business to expand quickly and easily. The global network of data centers ensures a high quality of service at all times, with the same level of service in every region.
AWS offers a fault-tolerant architecture to prevent failures. This architecture of AWS includes a globally distributed, redundant and 100% automatable infrastructure, so that you can be sure at all times that no failures occur and that you are permanently available.
AWS offers the possibility of automatic scaling and adapts to any load peaks that may occur, so you are well prepared for unexpected as well as expected rushes. More information about the Auto Scaling of AWS can be found in our blog post.
AWS offers you the possibility to store and directly analyze the huge amount of data that can be generated in the e-commerce sector. AWS gives you the opportunity to react more quickly to changing market conditions by gaining a deeper insight into your customers’ usage habits and operational procedures.
AWS also offers solutions for the communication between you and your customers within the scope of its e-commerce solutions. The Amazon SES service offers you a highly scalable and cost-effective service for sending mass and transactional emails, such as a regular newsletter.