The advantages of the public cloud in e-commerce

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The advantages of public cloud in e-commerce

If you're considering what type of cloud hosting is best for your business, you've probably come across public cloud hosting and private cloud hosting. Public cloud hosting is the most well-known model of cloud hosting and is probably the most suitable for most website owners.

What is public cloud hosting?

The public cloud or public cloud is freely available to any company via the Internet. The services are provided by an external company. The three largest public cloud providers include Amazon Web Services (AWS), Microsoft Azure and Google Cloud Platform. Customers can take advantage of services such as computing power, infrastructure, storage space, applications and much more from the various providers. For example, public cloud hosting uses the resources of a network of physical servers from a cloud provider to deliver a virtualized hosting environment that is fast, flexible and scalable..

Who is e-commerce hosting from the public cloud for?

Public cloud hosting is ideal for businesses with online stores and websites that receive a high volume of unpredictable traffic. Seasonal fluctuations make IT demand difficult to calculate. Suppose demand turns out to be much higher than expected? Or much worse, what happens if customers stay away? The risk is too high that you are left sitting on expensive IT resources. Thus, public cloud hosting is the perfect solution for websites with high traffic that want flexibility, storage and performance with the same host. With public cloud hosting, the cost of the particular application is in the cloud, along with the flexible pricing, so you won't have high hosting bills every month. You only pay for what you actually use.

E-commerce hosting from the public cloud for your store system.

It all starts with your optimal e-commerce hosting in the cloud - especially when it comes to performance. E-commerce from the cloud offers individual configurations with selected services to achieve the ideal balance between performance and cost optimization. The implementation of their e-commerce applications in the cloud are done by the cloud architects and DevOps engineers, who set up and manage the store system according to their wishes, so that your business never stands still. By entering and adopting the public cloud and an e-commerce solution, you achieve a great impact on your service experience as well as your customer satisfaction. Your service agents are always up to date and provide immediate and personalized support, regardless of the channel - chat, bot, social, email, SMS or phone.

What are the benefits for e-commerce?

Scalability during peak loads

In e-commerce, there are often demand and peak load fluctuations that the system cannot cope with when it is overloaded, i.e. high demand. Managing peak loads is critical as growth increases. The infrastructure and platform must be able to handle seasonal peaks, otherwise there is a risk of negative impact on user experience, conversion rates and customer loyalty. Public cloud solutions offer the ability to scale automatically so that additional compute and storage power can be accessed within seconds and peak loads can be balanced. This scalability ensures consistent performance by effectively managing peaks in demand. Public cloud hosting delivers additional computing power within seconds using autoscaling. Only the required instances are billed for exactly the period in which they were used. As a result, this is also a fairly cost-effective solution.

Performance across national borders

A global rollout or the expansion of e-commerce to other countries can be realized quickly and cost-effectively via the public cloud. Content is delivered through a network of edge servers, allowing users from other countries to access the data. Globally available infrastructure means improved performance of your website by securely delivering data, video, applications, and APIs to customers around the world with low latency and high transfer rates.

Agile and secure development

The public cloud leads the way when it comes to agility and speed. Public cloud solutions accelerate the application development process and allow you to be flexible to end-user needs. When you choose public cloud, you can focus on what you do best: Creating value and increasing revenue, instead of spending time managing your IT infrastructure and platforms. Analysis today shows that the public cloud is more secure than its private counterpart. Because large public cloud providers simply can't afford security breaches, they invest heavily in security. They offer more security because they are based on proven and reliable platforms, and providers can demonstrate their compliance with the General Data Protection Regulation

Agile development is another reason why many companies with online stores are now turning to public cloud hosting. In traditional cloud hosting environments, it usually takes longer to develop an infrastructure for a development or test environment. In the cloud, on the other hand, it is possible to create such real-time applications within minutes. Moreover, in a public cloud such as AWS or AZURE, many developer tools (PaaS) as well as ready-made software solutions (SaaS) are available in addition to the necessary infrastructure (IaaS).


Public cloud hosting offers good incentives to e-commerce companies. Applications from the cloud enable e-commerce businesses to achieve their goals and provide a customized experience to customers. As an online store operator, if you don't have cloud experts in your own company who are familiar with the features of multiple platforms at once, it can be difficult to fully grasp the possibilities in the public cloud. To be successful in e-commerce in the long term, it is therefore important to be well advised to exploit the full potential of all technological options. This is where managed cloud providers can help, advising on your cloud strategy.

While moving to a public cloud is a forward-looking decision, it is also a challenging one. Get in touch with our experts if you want to bring flexibility, agility, scalability and reliability to your business!

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